Marketing

How College Students Can Market Themselves Effectively

How College Students Can Market Themselves Effectively

The other night I was sitting outside of my cousin’s house after dinner, catching up with my family and exchanging stories about the time we’ve spent apart. Of course, they were eager to hear about my first year as a college student, and I was filled to the brim with exciting things to tell. Inevitably, the conversation then switched gears to talk about my academic path and plans for the next three years. I explained to everyone that I had really loved the courses I had taken in Tulane’s school of liberal arts, but I was unsure how I wanted to apply this type of degree in my lifetime and my career. Read more ›

Meet @Nimble at @Microsoft #MSInspire 2017

Meet @Nimble at @Microsoft #MSInspire 2017

The Microsoft Inspire conference takes place this Sunday, July 9th to Thursday, July 13th, in Washington, D.C. and our Nimble Team is excited to attend this year. In the last few months at Nimble, we’ve worked hard to deliver Smarter Social Sales and Marketing relationship management for businesses that run on Office 365/Microsoft cloud. Read more ›

12 Tips For Better Email Marketing

12 Tips For Better Email Marketing
By June 30, 2017 Marketing

Email marketing has been around for a long time. Before there was Facebook and Twitter, businesses could send a simple email letting their customers know about new products, the latest deals they were offering, and company news. Though, just because email marketing has been around for quite some time, doesn’t mean it’s outdated. Email marketing, even today, is only growing in popularity and is still an effective way to increase sales. You just need to know how to do it correctly. Read more ›

How to Employ a Marketing Caddie to Crush the Competition

How to Employ a Marketing Caddie to Crush the Competition
By May 31, 2017 Marketing

In a recent article we suggested that like golf, marketers need to be proficient with all 12 clubs in their bag. To further extend the metaphor, we also highly recommend marketers leverage the value of a good caddie. Why? Because caddies play a critical role in the success of a player’s game. In fact, research published by Loughborough University found that there is a clear link between the “golfer-caddie relationship and performance success” and concludes that the right caddie can make a difference of “30% or more.” What marketer or for that matter any business professional wouldn’t want to have that kind of improvement to their business game? Read more ›

3 Most Effective Content Marketing Tips for SMBs

3 Most Effective Content Marketing Tips for SMBs

This seems to be a tricky time for marketers. Consumers are avoiding all forms of advertisements. In fact, about 615 million people have installed ad-blocking software worldwide by the end of 2016. So if you want to spread the message about your brand, you need to leverage something more useful and insightful. Enter content marketing! Read more ›

How to Rank in Google’s Featured Snippets

How to Rank in Google’s Featured Snippets
By May 18, 2017 Marketing, SEO

Google continues to refine the way it displays search results. One of the latest opportunities for smart marketers to take advantage of are the Featured Snippets which Google is relying on more and more.

You may be wondering, “What are Google Featured Snippets?” How can you get a Google Featured Snippet for your brand’s content? And most importantly, is it worth chasing after yet another type of Google search result? Read more ›