Marketing

10 Ways SEO + Social Can Help Your Business

10 Ways SEO + Social Can Help Your Business

As digital marketers, one of the questions we get asked the most frequently is how we use social media- but until recently, we didn’t really have much evidence about the impact social media has on SEO. Recently, however, a study showed that 58% of marketers who have used social media for one year or longer report increased search engine rankings.   Read more ›

Mobile Marketing is About More Than Ads and Apps

Mobile Marketing is About More Than Ads and Apps
By August 4, 2014 Marketing, Sales

Mobile Marketing is About More Than Ads and Apps

Although the advertisements and the applications that are associated with mobile marketing are taking up all of the sexy space in news columns, those things are definitely not the entirety of the discipline. As a matter of fact, any company that relies on ads and apps in order to get the job done will be sorely disappointed – these things do not create the loyal customer base that a company needs in order to survive.   Read more ›

Is the Handwritten Thank You Note a Lost Art?

Is the Handwritten Thank You Note a Lost Art?

When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you note is becoming a lost art and stands out like a neon sign.   Read more ›

One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer Behavior

One Touch, Two Touch, First Touch, Last Touch:  The Attribution and Impact of Content on Customer Behavior
By July 29, 2014 Marketing, Sales

As marketers create more content, leverage more channels, and vary the touches, it is essential given the investment of time, energy, and money that we understand each of these plays to the buying process, and which components have the greatest impact on generating conversations, consideration and ultimately consumption. This article explores optimization and attribution modeling, when to use them, how they differ, plus the various approaches for assigning and measuring attribution.

Thermometer - Customer Response

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Infographic: A Guide to Marketing Genius

Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.   Read more ›

Synching Content with the Customer Buying Process

Synching Content with the Customer Buying Process
By July 21, 2014 Marketing, Sales

Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers.

Here’s the kicker, if we focus on producing content without taking the customer buying process into consideration our efforts may be for naught. Content delivered in the right channel at the wrong time can be a wasted touch point. This article outlines how to synchronize mix and content with the customer buying journey and lifecycle, and why this is important.

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