Marketing

Why Social Media is a Freelancers Best Friend

Why Social Media is a Freelancers Best Friend
By September 12, 2014 Marketing, Social Media, Social Selling

Social media is transforming virtually every kind of business, and freelancing hasn’t been left out of the mix. While freelancers once struggled to successfully and consistently publicize their talents to prospective clients, today those same freelancers can take advantage of the leading social networks to reach out to clients, network with clients and fellow freelancers, and put their capabilities on display through targeted posts and even affordable methods of advertising. Like larger businesses, individual freelancers need to embrace social media or lose out to the competition. For freelancers still in doubt, consider the three biggest ways that social media can be an effective marketing tool for winning new clients. Read more ›

4 Brilliant Ways To Connect With Influencers

4 Brilliant Ways To Connect With Influencers

When you are a new blogger trying to attract an audience of faithful readers in order to establish yourself as an expert in your field, you might throw a fit if you aren’t gaining any momentum after a few months. Read more ›

4 Simple Ways to Harvest Reviews From Happy Customers

4 Simple Ways to Harvest Reviews From Happy Customers
By September 3, 2014 Customer Focus, Marketing, Sales

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!

Word-of-mouth advertising has taken on a whole new meaning in our online world. It’s no longer me telling you and a handful of others I know about a good or bad experience I’ve had with a business. Read more ›

Word-of-Mouth: It’s About More Than Your Customers

Word-of-Mouth: It’s About More Than Your Customers
By August 19, 2014 Customer Focus, Marketing

In a digital age, word-of-mouth advertising is about more than your customers!

Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing anything about it, is similar to burning money. Read more ›

Why Marketing Needs to Expand Pipeline Metrics Beyond Counting Leads

Why Marketing Needs to Expand Pipeline Metrics Beyond Counting Leads
By August 14, 2014 Marketing, Sales

For many organizations, marketing’s primary role in maximizing the pipeline equation is to add as many qualified opportunities – those most likely to close – to the pipeline as possible (leads). So it’s no wonder that Marketers tend to rely upon a variety of common lead-related metrics, such as cost per lead, lead volume and lead quality – to measure their customer acquisition effectiveness. However, limiting marketing’s metrics to “leads” actually does both marketing and the organization a disservice. Learn what other pipeline-related metrics marketing should employ to facilitate better activity and investment decisions. Read more ›

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies
By August 11, 2014 Marketing, Social Business, Social Media

We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone–regardless of their role in the contribution process–are better informed, and more likely to know exactly what’s going on in an industry.   Read more ›