Four Best Practices for Improving Customer Experience

Headlines and articles on the topic of Customer Experience are everywhere – and for good reason. In their 2014 Quarterly Digital Intelligence Briefing, eConsultancy declared that “customer experience is the single most exciting opportunity for 2014.” A recent study by Forrester and Harvard Business Review found that ONLY:

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11 Steps to Your Social Media Success

Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will impact our success or failure.

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Biggest Social Media Mistakes That Are Hurting Your Brand

You developed a social-media marketing campaign to improve your brand. But like everything else with branding, social media is as much about knowing what not to do as much as it is about knowing what to do. With every post, update, tweet and hashtag, you’re making an unretractable (delete if you like, but it’s out there) statement about your business (or client), its message, method and attitude.

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3 Fascinating Ways to Increase Your Blog Traffic​

If you’re a blogger, you may feel in the dark when it comes to keeping up with ways to drive traffic to your site. While its true that the web is constantly changing, it doesn’t need to be hard to keep up with the times. In fact, the key to driving traffic relies on one tried-and-true age-old principle: give your audience quality content.

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