Marketing

How to Employ a Marketing Caddie to Crush the Competition

How to Employ a Marketing Caddie to Crush the Competition
By May 31, 2017 Marketing

In a recent article we suggested that like golf, marketers need to be proficient with all 12 clubs in their bag. To further extend the metaphor, we also highly recommend marketers leverage the value of a good caddie. Why? Because caddies play a critical role in the success of a player’s game. In fact, research published by Loughborough University found that there is a clear link between the “golfer-caddie relationship and performance success” and concludes that the right caddie can make a difference of “30% or more.” What marketer or for that matter any business professional wouldn’t want to have that kind of improvement to their business game? Read more ›

3 Most Effective Content Marketing Tips for SMBs

3 Most Effective Content Marketing Tips for SMBs

This seems to be a tricky time for marketers. Consumers are avoiding all forms of advertisements. In fact, about 615 million people have installed ad-blocking software worldwide by the end of 2016. So if you want to spread the message about your brand, you need to leverage something more useful and insightful. Enter content marketing! Read more ›

How to Rank in Google’s Featured Snippets

How to Rank in Google’s Featured Snippets
By May 18, 2017 Marketing, SEO

Google continues to refine the way it displays search results. One of the latest opportunities for smart marketers to take advantage of are the Featured Snippets which Google is relying on more and more.

You may be wondering, “What are Google Featured Snippets?” How can you get a Google Featured Snippet for your brand’s content? And most importantly, is it worth chasing after yet another type of Google search result? Read more ›

How You Can Network Your Way to Marketing Expertise

How You Can Network Your Way to Marketing Expertise
By May 3, 2017 Marketing

A number of years ago, IDC shared how B2B companies allocate their Marketing talent across the various Marketing capabilities. Many SMEs and specialized divisions within larger companies only have headcount for 1-3 people. With such low numbers, their lean internal Marketing teams rarely have all the needed skills. The investment to fill all of these roles with people internally is prohibitive for many Marketing organizations, especially small to mid-sized enterprises (SMEs). Read more ›

Visual Journey: How to Use Video at Every Stage in the Customer Lifecycle

Visual Journey: How to Use Video at Every Stage in the Customer Lifecycle
By April 20, 2017 Marketing

Video is a powerful tool that can sway consumers at every stage in the buyer’s journey. Learn how to effectively use this tactic. Read more ›

SEO Strategies That Are Definitely Relevant in 2017

SEO Strategies That Are Definitely Relevant in 2017

SEO is a trendy topic for a few years now. If people to find you throughout search engines, your search engine optimization tactics must be effective and productive. You see, Google, the giant search engine that controls most of the search results has a very complex system of algorithms. Read more ›