Marketing

10 Ways to Use Influencer Outreach to Improve Brand Visibility

10 Ways to Use Influencer Outreach to Improve Brand Visibility
By December 8, 2016 Marketing

Influencer outreach is certainly a powerful asset when it comes to improving your brand visibility.

Improving brand visibility by developing a stellar content marketing strategy is nothing new. Your content marketing strategy may already involve blogs and social media. Read more ›

Building Your Business Into A Brand: What You Need To Know?

Building Your Business Into A Brand: What You Need To Know?
By December 6, 2016 Marketing, Small Business

A distinguishable brand is a concept many businesses find hard to nail down – it is more than the product you sell or a snazzy logo. It’s an ethos; what you live and breathe while networking and doing business; it’s what you promise customers, and their perceptions of you as a trustworthy business. Here are a few key things you need to know, when it comes to taking that next step with your business: Read more ›

Why Listening To Your Customers Matters

Why Listening To Your Customers Matters

Your company conducts hundreds, if not thousands, of business transactions each day. While these interactions are key for receiving customer feedback, resolving customer issues, and growing your business, it can be easy to overlook the reality that your customers are real people with concerns, feelings, and opinions who want to be heard. Like you, they have unique opinions and experiences that can have a profound impact on your company – if you take time to actively listen to them. Read more ›

How To Simplify Your Content Strategy

How To Simplify Your Content Strategy
By November 30, 2016 Marketing

On the surface of things, simplifying your content strategy may seem rather counter-intuitive. After all, there are new pieces published online every day, detailing the latest thing you simply must do, and you are probably receiving further advice from within your own organisation and from external SEO service companies as well.

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Preventing Others From Stealing Your Work is Now Possible

Preventing Others From Stealing Your Work is Now Possible
By November 24, 2016 Marketing, Social Media

Medium posts, guest blogs, and even your company’s own website. These are all places you or your colleagues have probably written about your company, it’s mission, or why you do what it is you do. Luckily for entrepreneurs and those who are launching new products, there are many places to write about the exciting launch that will be seen by hundreds and hopefully thousands of people. Read more ›

Personal Brand 101: What, Why, How?

Personal Brand 101: What, Why, How?

Social media has changed the world. It might sound like a big statement, but the numbers speak for themselves. Billions of people around the world use social media daily. It’s estimated that by 2018, 2.44 billion people will be using social networks. Read more ›