Despite the fact established business owners are bound to advocate long-term stability over short-term success, every entrepreneur will want to witness at least a little bit of growth early on for reassurance and recognition. After all, the statistic that 96 per cent of businesses fail within 10 years can be rather daunting and, in the absence of positivity, you may feel like your enterprise is doomed from the start. Read more ›
All businesses are rightly proud of the products and services and feel confident that they are worth customers investing in. But sheer quality isn’t enough in its own right. Customers need to be made aware of what a business has to offer and that is, of course, where marketing comes in. This is how firms reach out to their audience, understand their needs and cater for them accordingly. Read more ›
Although most marketers create marketing plans, all too often these plans end up “sitting on a shelf collecting dust.” Your marketing plan should be guiding you and your team’s daily activity. It should be a go-to resource you revise, adapt and refer to often for the long haul. In other words, it should be evergreen.
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