How a CRM Helps Business Development and Business Relationships

Business Development is more than prospecting, cold calling and making the sale.  Today the business has to be able to build relationships with people who they might not yet know and are in the market for their widget.

Wait a moment I hear you say…“How can and why can a business be expected to build relationships with people they don’t know and don’t know the prospect is in the in the market for their widget?”  I’m delighted you asked.

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Is Anyone Still Using Conventional Email?

As of 2015, there are over 4.3 billion email accounts, among them 1 billion business mail accounts. 100 billion emails are sent and received per day, in a world containing “only” 7 billion people. If you exclude the 4.4 billion citizens of the world who aren’t connected to the internet, the statistics are still astonishing. The power of email has already reached a peak level that seems incomparable, and although the numbers keep growing, the alternatives to email are also finding their ways to the desktops and smartphones of those who are online.

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How to Drive E-commerce Sales Without Discounting

Your e-commerce business needs a boost in sales, and fast. What’s your first thought? If you’re like most e-retailers, you probably think to offer a discount; after all, nearly 127 million U.S. adults are projected to redeem online coupons in 2016, and several of your competitors probably offer discounts (in fact, last Thanksgiving, nearly 2/3 of the top 1,000 e-retailers offered discounts).

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How to Avoid Outkicking Your Coverage and Score Big with Your Marketing Initiative

For decades, companies have applied sports metaphors and techniques to business. In football and in business, all players must work together to execute well-orchestrated plays in order to succeed and weak players create vulnerabilities that can be exploited by the opposing team. But having an overly strong player can actually be harmful to a team’s performance. Consider the example of “outkicking your coverage.” This occurs when an exceptional punter kicks the ball so far down the field that the punt returner, aided by his blockers, actually has a greater chance of gaining precious yardage for the big play. How does “outkicking your coverage” apply to business and marketing?  

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