Marketing

12 Facebook Marketing Mistakes Your Small Business Should Avoid

12 Facebook Marketing Mistakes Your Small Business Should Avoid
By December 8, 2017 Marketing, Small Business

Now that Facebook has become the de facto social hub for just about everything on the web (or off), it’s more important than ever for small businesses to be able to harness the full power of Facebook or be left behind by those businesses who truly get social media. While it might seem like all you need is a good profile or page and some regular daily posts, the deluge of content on Facebook makes it more difficult than ever to get your business’s content to really stand out in the crowd. Luckily, there are a number of common mistakes made by small businesses on Facebook that if avoided can truly help your brand shine on your audience’s news feeds. Read more ›

Nimble Natively Synchronizes Contacts from G Suite, Office 365, MailChimp, HubSpot, Salesforce and 90+ SaaS Apps via PieSync

Nimble Natively Synchronizes Contacts from G Suite, Office 365, MailChimp, HubSpot, Salesforce and 90+ SaaS Apps via PieSync

Data integrity is one of the biggest pains you’ll face as a user of Cloud SaaS business applications. We know at Nimble, you know as a consumer, and the good people at PieSync know. Today, we’re excited to share that we have partnered with PieSync to offer a native integration within Nimble to let you connect your Nimble contacts and data to over 90 SaaS business applications. Read more ›

Which Social Media Should I Use in 2018?

Which Social Media Should I Use in 2018?

Most startups and small businesses don’t have the luxury of having a large social media team. The reality is that most SMBs don’t even have a person who’s focusing solely on managing social media. Most likely, the person responsible for this area will wear many other hats. This is why it’s very important to pick the right platforms to focus your already limited resources on. Read more ›

Webinar Replay: 6 Strategies to More Effectively Use Social Media When Prospecting

Webinar Replay: 6 Strategies to More Effectively Use Social Media When Prospecting

We were really excited about putting this particular webinar together. Our CEO Jon Ferrara has known his co-presenter Jorge Soto for a while and they are both equally excited about developing relationships and helping others by sharing their knowledge. Read more ›

Hidden Values of Storytelling for Content Marketing

Hidden Values of Storytelling for Content Marketing
By November 17, 2017 Marketing

Buy this innovative product because it’s the best one on the market–plus it’s affordable and it has great features…

Ouch. Please, stop it.

By the way, which product do these marketing buzzwords describe? Frankly speaking, almost every one. But the main question is if you get interested or eager to buy it. Probably, this ‘selling’ copy hasn’t hooked your attention or convinced to make a purchase. If that’s so, why are the majority of companies still using these dry-as-dust expressions that nobody cares about? Read more ›

How to Choose The Best Marketing Channel

How to Choose The Best Marketing Channel
By November 14, 2017 Marketing

Perhaps you, like many of our customers, are somewhere in the midst of your planning cycle. Hopefully, you are crafting an evergreen Marketing plan.  Even the most basic outcome-based Marketing plan should in some way address Marketing’s fundamental mission to find, keep and grow the value of your customers. When the buying decision entails a complex consultative collaborative buying process, it’s imperative to understand your customers’ buying journey and synch your content and channels accordingly.   Read more ›