Marketing

How to Use Analysis to Craft Your Marketing Strategy

How to Use Analysis to Craft Your Marketing Strategy
By January 11, 2017 Marketing

We’ve just come out of planning season for many organizations.  To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects, such as how well the plan is aligned to the business, the measurability and performance targets of the plan, and whether the plan is focused on creating value for the customers and the organization.  One of the characteristics we examine is the analysis supporting the plan.   Read more ›

How Google’s Pixel Phone Will Impact Digital Marketing

How Google’s Pixel Phone Will Impact Digital Marketing
By January 4, 2017 Marketing

The ever growing mobile market is slightly more crowded thanks to the release of Google’s new flagship phone, the Google Pixel. The search giant’s new phone is showing strong sales numbers and winning rave reviews from journalists. Verizon’s sales numbers alone show 600,000 Pixel’s sold in the past 3 months. Read more ›

Video Marketing: The Powerful Marketing Tool for Internet Marketing

Video Marketing: The Powerful Marketing Tool for Internet Marketing
By December 16, 2016 Marketing

Videos are the Internet marketer’s most powerful tools in today’s Internet marketing. This popularity of videos is also a challenge for new businesses to enter this space. Hundreds of thousands of videos already out there and hundreds more being added, thus making it difficult for beginners to make sure that their video stands out from all the competition. If you want to stand out from the competition and push up your video rankings on search engine websites, then check out the below infographic from Take1 Transcription which has the answers to all your questions. From some easy tips to increase the popularity of your videos on search engine websites to how you can maximize the power of sharing. Don’t forget to check it out! Read more ›

Webinar Replay: Social Selling Skills to Influence Your Buyers

Webinar Replay: Social Selling Skills to Influence Your Buyers

In the past few months we have hosted a number of webinars with thought leaders in the industry. One of our favorite ones was a webinar with Tim Hughes titled “Social Selling Skills to Influence Buyers”. In this hour long conversation, our CEO Jon Ferrara and Tim discuss how the digital landscape has changed habits of our potential customers. They talk about the skills and techniques necessary to develop relationships with decision-makers through social media. Read more ›

10 Ways to Use Influencer Outreach to Improve Brand Visibility

10 Ways to Use Influencer Outreach to Improve Brand Visibility
By December 8, 2016 Marketing

Influencer outreach is certainly a powerful asset when it comes to improving your brand visibility.

Improving brand visibility by developing a stellar content marketing strategy is nothing new. Your content marketing strategy may already involve blogs and social media. Read more ›

Building Your Business Into A Brand: What You Need To Know?

Building Your Business Into A Brand: What You Need To Know?
By December 6, 2016 Marketing, Small Business

A distinguishable brand is a concept many businesses find hard to nail down – it is more than the product you sell or a snazzy logo. It’s an ethos; what you live and breathe while networking and doing business; it’s what you promise customers, and their perceptions of you as a trustworthy business. Here are a few key things you need to know, when it comes to taking that next step with your business: Read more ›