Marketing

Nine Things the NFL Teaches Us About Marketing

Nine Things the NFL Teaches Us About Marketing

Since its creation, the NFL has always been larger than life. With some of the most passionate and dedicated fans of any sport, it’s easy to see why football is such a huge part of life for so many Americans. Football teaches us about dedication, teamwork, and resilience, among other life lessons. But it can also teach us a thing or two (or nine) about marketing. Read more ›

How to Go Integrated in a Specialty Marketing World

How to Go Integrated in a Specialty Marketing World
By August 2, 2017 Marketing

It’s hard to believe that it was almost three decades ago to the day that my work title was “Integrated Marketing Manager.”  Our product group was a small team of about 40 people comprised of design and product engineers, production control/operations, manufacturing, customer service, and marketing personnel. We were bringing an 8-bit microcontroller to the market in a new technology that embedded unique memory and peripherals. We were in pursuit of category ownership and market dominance.
Read more ›

The Quick Guide to Giving Your Audience What They Really Want

The Quick Guide to Giving Your Audience What They Really Want
By July 27, 2017 Business Success, Marketing

There are over 3 billion searches conducted on Google every day. With more and more people gaining access to the web, giving your audience what they are searching for can sometimes seem impossible. Through all the searching, reading, commenting, sharing, and liking, it’s incredibly easy to get lost among the masses. Read more ›

6 Expert Branding Tips for Small Businesses

6 Expert Branding Tips for Small Businesses

Before we launch into our tips for branding your small business, it’ll help to give a refresher on just what a brand is—indeed, even seasoned business owners can use a reminder every so often.

A brand is defined as “what consumers know about you” and pretty much entails everything from your image, products, reputation, design, the story you tell, and how customers relate to you. Read more ›

How College Students Can Market Themselves Effectively

How College Students Can Market Themselves Effectively

The other night I was sitting outside of my cousin’s house after dinner, catching up with my family and exchanging stories about the time we’ve spent apart. Of course, they were eager to hear about my first year as a college student, and I was filled to the brim with exciting things to tell. Inevitably, the conversation then switched gears to talk about my academic path and plans for the next three years. I explained to everyone that I had really loved the courses I had taken in Tulane’s school of liberal arts, but I was unsure how I wanted to apply this type of degree in my lifetime and my career. Read more ›

Meet @Nimble at @Microsoft #MSInspire 2017

Meet @Nimble at @Microsoft #MSInspire 2017

The Microsoft Inspire conference takes place this Sunday, July 9th to Thursday, July 13th, in Washington, D.C. and our Nimble Team is excited to attend this year. In the last few months at Nimble, we’ve worked hard to deliver Smarter Social Sales and Marketing relationship management for businesses that run on Office 365/Microsoft cloud. Read more ›