Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.  

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Synching Content with the Customer Buying Process

Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers.

Here’s the kicker, if we focus on producing content without taking the customer buying process into consideration our efforts may be for naught. Content delivered in the right channel at the wrong time can be a wasted touch point. This article outlines how to synchronize mix and content with the customer buying journey and lifecycle, and why this is important.

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With Great LinkedIn Power Comes Great Social Selling Responsibility

LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should.  

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How to Create Powerful Personas with Corporate-wide Impact

With more data and analytics available than ever before, marketers are better able to understand what content, channels, and touch points may be most engaging based on a prospect’s buying role and where they are in the buying process.  But if it still feels like a hit or miss situation, you may be wondering what else you could be doing to help guide your content and channel decisions.   

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