How to Achieve “No Excuses Marketing” in 2015

All marketing leaders in the process of seeking to prove and continuously improve the value of marketing encounter at least some objections from team members. Whether they are spoken or unspoken (e.g. the fear of being measured and found wanting) it can be challenging to overcome these objections. If you find yourself in this situation heading into 2015, here are some ideas, based on these most-frequent excuses the marketing leaders (CMOs, VPs and Directors of Marketing) we work with on Marketing Performance Management (MPM) initiatives have had to overcome.

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Are These Common AdWords Mistakes Costing You Money?

AdWords can be complicated. While new advertisers can get started running ads in just a few minutes, mastering the intricacies can take much longer. Here are some common mistakes we see with new advertisers.

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Your Product Greatly Benefits From a Photo Gallery on Your Website

Familiarizing customers with your products has numerous benefits. It can allow them to understand your product’s quality, to know more about your company, and even to solve some problems that would require a call to your customer support hotline.

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5 Companies Who Have Nailed Social Media Recruiting

The recruiting process has changed for many companies in the past few years. More and more companies have begun using social media to attract new talent. Social media allows companies to target specific qualifications, effectively correspond with candidates, and evaluate applicants. Currently, recruiters hire approximately 73% of their job candidates through social media, according to Jobvite. These sites can be an integral piece to your hiring strategy.

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