On April 3, we introduced you to Danny Brown and Sam Fiorella who are about to release a new book on the increasingly popular subject of influence marketing. During the first part of our interview, we asked why they choose to tackle this subject and what the basic premise of the book is.

In that discussion, we explored the nature of influence in social media marketing, how it’s defined — and why brands should care about it. In a nutshell, the authors explained that with the growing adoption of social media channels for peer-to-peer communications, along with the growing number of devices that we engage through, the “wisdom of crowds” has become a more challenging phenomena for businesses to maximize.  It’s no secret that online brand commentary and recommendations have an impact on the perceived value of a brand, but can they be channeled to positively impact the bottom line?

As a small business owner and/or marketer I’m sure you are aware that your audience is online searching for information and using social media to connect and share content.  And to be successful you need to be regularly publishing quality content, content that will help drive more traffic to your website, increase lead conversions and help nurture your leads into customers.

But do you know how to really stand out from the all the noise, to build a brand that people love and publish content they will love, that is guaranteed to set you apart from your competitors?