Getting started on Social Selling
Social media’s soaring popularity has transformed customers’ expectations. They don’t want to be talked at with interruption marketing. Instead they want to be engaged in a 2-way conversation through tweets, blogs, Facebook and other social media platforms. Engage with your customers before your competitors do.
In this thriving online network, smart businesses are getting social to sell.
The ground rules for customer relationship management have changed.
Twitter, Facebook, LinkedIn and other social media platforms have made 2-way customer conversations an expectation. These online discussions affect your brand, customer service reputation and sales – you’ve got to listen, engage and respond quickly. Full social media engagement is a business essential and you need smarter contact management tools to crack it.
LEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It’s extremely powerful to be able to meet someone online and punctuate it with a meeting offline. It’s just as powerful when you meet offline and nurture the relationship online until you meet again.
Another thing that makes social media really work is the ability to grow your network, meet like-minded individuals and engage in thoughtful conversations with them. The more you can do that, the more people will learn about you, and the more you can help others, the more people will want to work with you and…. Ready? Buy from you!
We’ve talked on this blog about the ability to turn social media into your very own cocktail party. When you get to the party, just make sure to not sell directly. Rather, have your smarts, experience and personality sell for you. Let’s back up for a second though.. Before you get to the party, you need to know which party you want to go to, and which small group inside that party you want to spend your time with.
