How SociaLink increased productivity and sales with Nimble

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SociaLink is a social media strategy and technology firm with offices in Minneapolis and Chicago.

A few months ago the SociaLink team started using Nimble and it changed the way they do business.

Daniel Pesis, cofounder of SociaLink says, “Finding Nimble is like finding your wedding ring in the ocean.” After searching for months, he finally found the right product to increase productivity and sales.

With Nimble the sociaLink team is able to:

  • Save money
  • Increase transparency across teams
  • Customize contacts for sorting
  • Track and improve customer interaction

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Searching For Relevance In Social Networks

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girl on phoneLEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It’s extremely powerful to be able to meet someone online and punctuate it with a meeting offline. It’s just as powerful when you meet offline and nurture the relationship online until you meet again.

Another thing that makes social media really work is the ability to grow your network, meet like-minded individuals and engage in thoughtful conversations with them. The more you can do that, the more people will learn about you, and the more you can help others, the more people will want to work with you and…. Ready? Buy from you!

We’ve talked on this blog about the ability to turn social media into your very own cocktail party. When you get to the party, just make sure to not sell directly. Rather, have your smarts, experience and personality sell for you. Let’s back up for a second though.. Before you get to the party, you need to know which party you want to go to, and which small group inside that party you want to spend your time with.

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The Power And Wisdom Of Crowds And Community

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CrowdLEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending. I knew that somewhere, a long time ago, I came across someone’s personal anecdote about receiving more compassion in a service role after adding a photo with kids to social media avatars. For the life of me, I couldn’t think of who said that, about what company, or what the platform of expression was (tweet, blog, forum, etc). Go figure! Tricia and I scoured Google and Twitter search for mentions of anything that had the words “kids, service, avatar, compassion” — you get the point. Nothing! It’s was much like finding a proverbial needle in a haystack.
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