Here is a contact management strategy that can generate more high value leads than almost every other lead generation method combined. When a prospect changes jobs (you may notice a bouncing email to alert you…), a host of unseen opportunities for new leads suddenly present themselves:
- Follow your prospect to their new position – don’t wait for them to contact you.
- Find out where the person they replaced went and call them, too.
- Contact the person who replaced your prospect at their previous position.
- Find out where the person who took your prospect’s job came from because that company now has a vacancy and whoever fills that position will be new in their role and is now up to 10X more likely to become your customer.