Customer Focus

Contact Management: Organizing Your Contacts in Nimble

Contact Management: Organizing Your Contacts in Nimble

Getting to Know Your Leads

You’ve got a lunch meeting with a potential client coming up.  What tools do you use to prepare?  Small talk about the establishment and the food will only take you so far.  How can you ensure that you will both walk away from this meeting feeling like you’re ready to move forward with a deal?  You will first need to make a personal connection with your client. Connecting in an authentic way will make any future business decisions easier down the road because you have built a strong foundation based on genuine personal interest.   Read more ›

Service Provider OR Value Creator: Escape the Classic Marketing Catch-22

Service Provider OR Value Creator: Escape the Classic Marketing Catch-22

The sales team loves you – because you are always responsive to their ad hoc requests for a presentation, brochure, case study, or email campaign NOW. The CEO may love you too – because you are filling the pipeline as requested to meet quarterly revenue objectives.  But, despite the love you are uneasy. You know that because you are so busy with tactical marketing initiatives you don’t have the time or budget to fulfill marketing’s strategic role (generating value) and significantly improve organizational results.  And that feels bad. Read more ›

Use Empathy To Strengthen Your Customer Care

Use Empathy To Strengthen Your Customer Care

You’re waiting in line at a clothing store. The only element that stands between you and your receipt is the little old lady in front of you screeching about why she should be allowed to return her year old moccasins. She claimed she never used them. That she never took strolls around the block in them. Yet they are enfeebled and mangled with deep gnaw marks made most likely by the tiny chihuahua yapping away in her bag. You wait for the woman to finish her tall tale and the cashier to lay into her. Cause, all in all, the cashier is in the right… Right? Read more ›

Nimble Crowned CRM King in GetApp’s Ranking of Top 25 CRMs

Nimble Crowned CRM King in GetApp’s Ranking of Top 25 CRMs

Nimble is honored to be named the #1 CRM platform in GetApp’s inaugural ranking of top 25 CRM solutions. GetApp is an online marketplace for cloud-based business apps and specializes in helping small and medium-sized businesses find, research and get in touch with business app providers from over 100 software categories.

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Educating Consumers is Just as Important as Educating Employees

Educating Consumers is Just as Important as Educating Employees

Education is very important not just for the consumer but employees as well. Training and marketing have the same goal: they all seek to change the behavior. Even as the gap between training and marketing seems to close fast, the importance of education on employees and consumers cannot be underemphasized. Read more ›

Measuring the Value of Market and Customer Intelligence

Measuring the Value of Market and Customer Intelligence

We received a call the other day from a marketing executive at a company that wanted to explore conducting market research and how to measure its value.  To gather intelligence they have relied primarily on second-hand information from conversations their sales, service and implementation teams have with prospects and customers, and direct input while at tradeshows.  They know that it’s important to conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. However, they don’t have the internal expertise and until now they didn’t prioritize any funds for this initiative.  Because they’re in the growing cyber security market, to date research had seemed more like a vitamin than an aspirin.  But, now competitors are more fierce and numerous, and there is a slower rate of adoption of their newest offering and a decline in the win rate. So, now they have a headache. Read more ›