Business Success

Nine Things the NFL Teaches Us About Marketing

Nine Things the NFL Teaches Us About Marketing

Since its creation, the NFL has always been larger than life. With some of the most passionate and dedicated fans of any sport, it’s easy to see why football is such a huge part of life for so many Americans. Football teaches us about dedication, teamwork, and resilience, among other life lessons. But it can also teach us a thing or two (or nine) about marketing. Read more ›

The Ultimate Guide for Using Reddit to Help Your Small Business

The Ultimate Guide for Using Reddit to Help Your Small Business

When it comes to social media Reddit often gets put in the same category as Facebook, Twitter and Instagram. However, Reddit is very different when you actually start comparing them to the other platforms: the site, functionality and users (with a total of 234 million) are all different. There is no comparable forum site like Reddit when it comes to popularity with 8 billion page views per month, this makes Reddit the 7th most popular website. Read more ›

The Quick Guide to Giving Your Audience What They Really Want

The Quick Guide to Giving Your Audience What They Really Want
By July 27, 2017 Business Success, Marketing

There are over 3 billion searches conducted on Google every day. With more and more people gaining access to the web, giving your audience what they are searching for can sometimes seem impossible. Through all the searching, reading, commenting, sharing, and liking, it’s incredibly easy to get lost among the masses. Read more ›

2 Reasons Why Business Projects Fail

2 Reasons Why Business Projects Fail
By July 26, 2017 Business Success

As usual, it’s another very busy business day for you, isn’t it?  You may have awakened this morning and immediately started to think about business and the day ahead. Checking your email and voicemail before arriving at the office. So much going on that it could make your head swirl. But you remain focused on the agenda, goals and business projects of the day. Read more ›

6 Expert Branding Tips for Small Businesses

6 Expert Branding Tips for Small Businesses

Before we launch into our tips for branding your small business, it’ll help to give a refresher on just what a brand is—indeed, even seasoned business owners can use a reminder every so often.

A brand is defined as “what consumers know about you” and pretty much entails everything from your image, products, reputation, design, the story you tell, and how customers relate to you. Read more ›

How College Students Can Market Themselves Effectively

How College Students Can Market Themselves Effectively

The other night I was sitting outside of my cousin’s house after dinner, catching up with my family and exchanging stories about the time we’ve spent apart. Of course, they were eager to hear about my first year as a college student, and I was filled to the brim with exciting things to tell. Inevitably, the conversation then switched gears to talk about my academic path and plans for the next three years. I explained to everyone that I had really loved the courses I had taken in Tulane’s school of liberal arts, but I was unsure how I wanted to apply this type of degree in my lifetime and my career. Read more ›