Andrew Woodberry Articles by: Andrew Woodberry

How to Incorporate Social Psychology into Social Selling

How to Incorporate Social Psychology into Social Selling

Social selling is hot right now. In these days of marketing automation and email overload, the power of a personal relationship or authentic connection cannot be overstated. But social selling takes a lot of hard work and savviness. It’s not as simple as cut & paste or pick up the phone and dial. Furthermore, as more sales employees adopt social selling, you have to become even better at it to stand out from the crowd. Read more ›

How Partners Can Be Your Best Salespeople

How Partners Can Be Your Best Salespeople

Startup life is tough. You’ve built a great product, you’ve got a nice website, but how do you get potential customers to take notice? If you have a lot of VC money, you hire Sales Development Reps, Account Executives, Content Marketers, Social Media Marketers, Email Marketers and a host of other employees. And if you’re a bootstrapped startup with little cash? Your best bet is to create a network of partners – affiliate partners, channel partners, technology partners – who can help do this work for you. Read more ›

Why Every Salesperson Needs to Learn How to Market

Why Every Salesperson Needs to Learn How to Market

I started selling cloud-based solutions in 2005. Luckily, I worked for a web analytics company (WebSideStory) that had a great marketing department. The leads they handed me were piping hot – all I had to do was ensure the prospect had the budget, do a great demo, and email over the contract. Simple, right? Read more ›