Walter Chen Articles by: Walter Chen

How We Sold to the Guy Who Wrote the Book on Selling

How We Sold to the Guy Who Wrote the Book on Selling
By October 15, 2013 Social Selling

Selling is hard, but this was worse. I didn’t just have to sell, I had to sell to the guy who literally wrote the book on selling.

My target was Daniel Pink, a five-time bestselling author and thought leader on the changing world of work. His latest, To Sell is Human: The Surprising Truth About Moving Others, gives a definitive look at modern sales and sits atop The New York Times business bestseller list.

I wanted Dan to invest in my company, iDoneThis. But it was a tall order — I had to persuade the guy who had seen, studied, and written about every trick in the book. Read more ›