Tony Zambito Articles by: Tony Zambito

Do You Get A “So What” To Your Buyer Personas?

Do You Get A “So What” To Your Buyer Personas?
By June 5, 2013 Customer Focus

You have just gone through the process of developing buyer personas.  The reaction you get is not what you expected.  What your colleagues are saying is – So what? This can happen when personas are created using inaccurate or incomplete research. They may be stale or vague descriptions based on intuition. They may be wishful thinking. They may be management guesswork.

That is not a true persona. Read more ›