But most businesses are not yet smartphone-friendly. Is yours?
How do you feel when you open a company’s website on your smartphone and it’s not optimized? Maybe you scroll around enough to see part of the restaurant’s menu or the shop’s selection of running shoes, but you eventually give up, don’t you?
And someone just lost a sale.
Mobile-friendly sites garner more sales, according to a recent study by Web.com. 60 percent of the companies surveyed have a website, but only 14 percent of small business owners host sites that are built specifically for mobile.
And of those 14 percent, 84 percent have seen an increase in new business activity.