Shirley Ben-Dak Articles by: Shirley Ben-Dak

2016 Email Marketing Resolutions: Start the Year Right

2016 Email Marketing Resolutions: Start the Year Right
By January 13, 2016 Marketing

With so many of our potential customers focusing on cleaning their inbox and reaching the coveted status of ‘Inbox-Zero’, this year, we need to focus on better ways to engage them throughout the sales funnel. With this in mind, advanced marketing automation, responsive design, and behavioral segmentation are all examples of elements that are poised to help both freelancers and companies conquer their 2016 email resolutions. Let’s take a closer look at each one within the context of emails below: Read more ›

5 Ways to Fight the Inbox-Zero Mentality with Effective Email Marketing Tools

5 Ways to Fight the Inbox-Zero Mentality with Effective Email Marketing Tools
By November 25, 2014 Marketing, Social Business, Social Media

Achieving inbox-zero status provides busy individuals with a temporary sanctuary from marketers and service providers. While creative content and puns can help you keep some customers or potential users satisfied, others are in need of more convincing if they are to help you realize a higher CTR and a lower bounce rate. Knowing this, companies must make clever use of their email marketing campaigns before hastily clicking the send button. Read more ›

5 Ways Outsourcing App Development Security Will Help You Cut Costs

5 Ways Outsourcing App Development Security Will Help You Cut Costs

IT managers today are faced with many tasks and not enough time to complete them all. While these individuals are primarily tasked with ensuring that their top developers efficiently write code lines, they are also often regarded as the responsible parent in charge of maintaining application security. Given that web applications often entail the transfer of secure information, regulatory requirements are generally the norm. As such, identifying vulnerabilities and company weak spots shouldn’t and can’t be overlooked. Read more ›