Samantha Novick Articles by: Samantha Novick

6 Expert Branding Tips for Small Businesses

6 Expert Branding Tips for Small Businesses

Before we launch into our tips for branding your small business, it’ll help to give a refresher on just what a brand is—indeed, even seasoned business owners can use a reminder every so often.

A brand is defined as “what consumers know about you” and pretty much entails everything from your image, products, reputation, design, the story you tell, and how customers relate to you. Read more ›