Sam Fiorella Articles by: Sam Fiorella

Improve Influence Marketing Campaigns Using Social CRMs

Improve Influence Marketing Campaigns Using Social CRMs
By March 5, 2013 Social Business

Social influence scoring platforms such as Klout have been widely criticized by marketers for claiming to accurately measure who is influential – and who is not – on specific subjects. These platforms have evolved from their early days, yet with every new algorithm, user interface, and gamification tactic employed, the criticisms continue. Regardless of how accurate you believe their scores to be, the one issue most experienced marketers continue to struggle with is the usefulness of the data provided. Read more ›