Articles by: Robert Morris

How to Use a Customer Journey Map to Create Content that Sells

How to Use a Customer Journey Map to Create Content that Sells
By April 17, 2017 Marketing

According to a report by Salesforce, 86% of senior-level marketers agree that creating a cohesive customer journey is a must.

With customer journey mapping, you understand the experience flow a user has with your product. The customer journey map is a visual presentation of the user’s journey, which involves using your products or services. It helps you understand how people interact with your business. Read more ›