Aleks Peterson Articles by: Aleks Peterson

How Your Team Can Keep CRM Data Accurate

How Your Team Can Keep CRM Data Accurate
By February 24, 2015 Customer Focus, Marketing, Nimble Tips, Sales

Customer relationship management (CRM) is one of the most useful and widespread business tools on the market. And yet, a startling number of companies fail to realize full return-on-investment and even suffer direct losses from CRM initiatives. The culprit? Many signs point to bad data. Read more ›