Brigg Patten Articles by: Brigg Patten

Educating Consumers is Just as Important as Educating Employees

Educating Consumers is Just as Important as Educating Employees

Education is very important not just for the consumer but employees as well. Training and marketing have the same goal: they all seek to change the behavior. Even as the gap between training and marketing seems to close fast, the importance of education on employees and consumers cannot be underemphasized. Read more ›

Analytics Equals Higher Marketing Performance

Analytics Equals Higher Marketing Performance
By May 4, 2015 Marketing, Small Business

With all of the technology that is available to quantify previously immeasurable statistics, it is a wonder that more marketing professionals are not taking advantage of analytics. Although there is no study to truly understand how much more relevant analytics, a modern data dashboard and big data can make a marketing campaign, any professional that you ask will definitely sing its praises. Read more ›

Improving Your Company’s Customer Service in 2015

Improving Your Company’s Customer Service in 2015

Marketing is how a product establishes itself as a contender in the market place. Without an effective marketing strategy, a consumer will never be communicated the value of a product or service. Marketing techniques vary depending on what you’re trying to sell and who the target consumer is. While some aspects of your marketing strategy cannot be controlled (due to the nature of the product), others can be molded to help create the most efficient marketing campaign possible. The easiest and most reliable way to do this is to automate most aspects of your marketing campaign and use analytics to gain insight into your target consumer. The three most popular marketing automation software’s are HubSpot, Marketo and Pardot. Read more ›