Owen Andrew Articles by: Owen Andrew

Keeping Your Business Relevant Online in 2015

Keeping Your Business Relevant Online in 2015
By December 31, 2014 Social Selling

Staying afloat in the rapidly changing world of social media is essential for small and large businesses alike. With major shifts predicted in the ways in which up-and-coming companies portray their brands to the world, if your team isn’t in the know, your social media marketing plan could lose ground quickly. As the 2015 sales year approaches, keep the following tips in mind to ensure that your web presence continues to optimally represent your brand. Read more ›

How to Stay on Top of Business During the Holiday Season

How to Stay on Top of Business During the Holiday Season
By November 11, 2014 Small Business, Social Business

The holidays are oftentimes the most stressful time of year for business managers and owners. While the exuberant spending of consumers can be chaotic, it can also be quite beneficial, if handled correctly. Read more ›

Biggest Social Media Mistakes That Are Hurting Your Brand

Biggest Social Media Mistakes That Are Hurting Your Brand

You developed a social-media marketing campaign to improve your brand. But like everything else with branding, social media is as much about knowing what not to do as much as it is about knowing what to do. With every post, update, tweet and hashtag, you’re making an unretractable (delete if you like, but it’s out there) statement about your business (or client), its message, method and attitude. Read more ›

International Ranking Success

International Ranking Success

They call it the World Wide Web for a reason and that is exactly why you should take your business to the next level: the global marketplace. The best justification for reaching new customers around the world is the potential for expansion and growth. But there are other advantages: Read more ›

Amazing User Experience Tools That Make All the Difference for Garnering Sales

Amazing User Experience Tools That Make All the Difference for Garnering Sales
By September 4, 2014 Sales, Small Business, Social Selling

When developing a website, it is all too easy to concentrate on the design and layout of the site and forget the most important aspect – the user experience. You only have about 15 seconds to make a favorable impression on your audience. If they cannot easily accomplish their goals, they will take their business elsewhere.   Read more ›