Nancy Bleeke Articles by: Nancy Bleeke

The One Question You Need to Answer Before You Press “Send” or “Schedule”

The One Question You Need to Answer Before You Press “Send” or “Schedule”
By January 16, 2014 Social Selling

Content messaging through social media and other marketing activities is an effective means of making prospects aware of your products or services (solution) as you well know. The content allows your prospects to get to know you and your solution before they ever “talk” with you.

Your content and the messages you send uncover your real focus — You or Them (your audience). Do your messages help your prospects understand the value of or how they will benefit from your solution? Do they clearly communicate What’s in it for Them?

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