Articles by: Michaela Prouzova

How To Be Nimble at Building Your Personal Brand & Influencer Marketing

How To Be Nimble at Building Your Personal Brand & Influencer Marketing

Our CEO Jon Ferrara recently posted a video on Facebook where he shared how he builds relationships with writers, editors, bloggers and influencers by sharing their content. He’s used the same approach to build his personal and company brands and enojys sharing it with others.

He’s been doing this by identifying the people who write content that might educate and inspire people in the areas around the promise of our product and services and by sharing their content on daily basis. In our case, these areas include sales, social selling, social media, networking, technology, etc.  Read more ›

Twitter 101: What, Why, How?

Twitter 101: What, Why, How?

Last week I published a post called “Why Small Business Leaders Should Give Twitter a Chance” where I covered many ways Twitter can be beneficial to both individuals and businesses. Unfortunately, Twitter is not as straight-forward as some of the other social networks. This is why it’s often times misunderstood. When done right, Twitter can help you generate more leads and drive more traffic to your website, increase brand awareness, connect and build relationships with customers and industry influencers, etc. etc.  Read more ›

Why Small Business Leaders Should Give Twitter a Chance

Why Small Business Leaders Should Give Twitter a Chance

Whenever we turn the TV on or listen to a radio, we hear about Twitter. The media is constantly quoting the tweets that politicians and celebrities sent out and the way the people of Twitter reacted to them. All this can make Twitter seem like a place where famous people argue and can get attacked by masses. Read more ›

How to Be Nimble in Conference Networking

How to Be Nimble in Conference Networking

Industry conferences offer great opportunities for networking. They’re ideal places to meet new people, catch up with those you already know or finally meet people that you’ve only communicated digitally so far. 

This post focuses on how to be effective and make the most of networking at a conference. We will also cover how to get involved and network remotely. Read more ›

Easy Tips For Nurturing Business Relationships

Easy Tips For Nurturing Business Relationships

Relationships are an integral part of business success and it’s important that we make them a priority. The possibilities of having a large and nurtured professional network are endless. The more people we meet, the more people will remember who we are and what we do. We have all probably heard Zig Ziglar’s famous quote:

“You will get all you want in life if you help enough other people get what they want”. Read more ›

45 Easy Ways to Come Up With Content Ideas

45 Easy Ways to Come Up With Content Ideas

We’ve all heard that content is king and consistency is queen. We know that we need to be building our personal brand and that a part of that is publishing content on regular basis. We also have full-time jobs, and sometimes coming up with what to write about is harder than actually writing it. To help you solve the problem with idea generation, here’s 45 ways you can find inspiration for your personal or business blog posts: Read more ›