Articles by: Maria of Nimble

Target Your Social Media Marketing With Geo-Location

Target Your Social Media Marketing With Geo-Location
By February 17, 2011 Social Media

janet aronicaTRUSTED VOICES The following is a guest post by Janet Aronica, the community manager at social business hub oneforty.

For any business just getting started in social media, the first things I recommend are listening to what your current and potential customers are saying about your brand and industry before you engage with them. How?

  • Set up Google Alerts for your brand, competitors and industry keywords
  • Set up search the same search terms in a beginner Twitter client like TweetdeckSeesmic or Hootsuite and track Twitter conversations that are relevant to your company. Also set up search terms for “question phrases” pertaining to your business. Example: “I’m looking for a ____” or “Does anyone know ____”
  • Look for opportunities to engage in a human voice with people who are talking about your industry and offer helpful insight.

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Searching For Relevance In Social Networks

Searching For Relevance In Social Networks
By February 14, 2011 Social Media

girl on phoneLEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It’s extremely powerful to be able to meet someone online and punctuate it with a meeting offline. It’s just as powerful when you meet offline and nurture the relationship online until you meet again.

Another thing that makes social media really work is the ability to grow your network, meet like-minded individuals and engage in thoughtful conversations with them. The more you can do that, the more people will learn about you, and the more you can help others, the more people will want to work with you and…. Ready? Buy from you!

We’ve talked on this blog about the ability to turn social media into your very own cocktail party. When you get to the party, just make sure to not sell directly. Rather, have your smarts, experience and personality sell for you. Let’s back up for a second though.. Before you get to the party, you need to know which party you want to go to, and which small group inside that party you want to spend your time with.

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The Power And Wisdom Of Crowds And Community

The Power And Wisdom Of Crowds And Community
By February 4, 2011 Social Selling

CrowdLEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending. I knew that somewhere, a long time ago, I came across someone’s personal anecdote about receiving more compassion in a service role after adding a photo with kids to social media avatars. For the life of me, I couldn’t think of who said that, about what company, or what the platform of expression was (tweet, blog, forum, etc). Go figure! Tricia and I scoured Google and Twitter search for mentions of anything that had the words “kids, service, avatar, compassion” — you get the point. Nothing! It’s was much like finding a proverbial needle in a haystack.
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A Line In The Sand: Personal And Professional In The Social World

A Line In The Sand: Personal And Professional In The Social World
By February 3, 2011 Social Selling

heart on sandLEADING THOUGHTS It’s almost impossible to be effective in social media without adding a personal touch. The only reason I say “almost impossible” is because I don’t believe in absolutes and want to leave the door just slightly ajar for someone to come and prove me wrong. That being said, I haven’t observed many people who can do social media successfully and remain completely anonymous. Below are some reasons why this is the case.

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I Don’t Have Time To Create Content

I Don’t Have Time To Create Content
By January 28, 2011 Customer Focus

notebooksLEADING THOUGHTS This post has been twirling around in my head, and catalyzed by all many content-related conversations from the dinner with the Content Rules team. I think often we, content creators, talk about content creation, with the assumption that we got past the first question “The Why”, advancing to the next question, “The How”. Then I started to think about our audience — our end users, friends, solution partners — and where they are on the spectrum. Since the cardinal rule of content is to create usefulness and awesomeness for your audience, I figured I’d help our friends tackle the first question. And here’s why…

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Advocacy And Branding In The Social Age

Advocacy And Branding In The Social Age
By January 26, 2011 Social Selling

people figuresLEADING THOUGHTS

It used to be that branding was more or less straightforward. Mind you, it was never easy — one of my favorite marketing professors from undergrad used to say “A good Brand is like your friend; you can describe what your friend is like to another friend”. The more concisely you can convey your purpose, vision, meaning, and differentiation, the better job you have done at branding yourself. But with social media, just because you as the company say something about your product, does not make people run out and purchase it.

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