Winning on the Customer-Centricity Stage
When you search under the term Customer Centricity, there are over 865,000 hits. When you look for the term customer experience, you find over 51 million items. Clearly, Forrester wasn’t...
When you search under the term Customer Centricity, there are over 865,000 hits. When you look for the term customer experience, you find over 51 million items. Clearly, Forrester wasn’t...
Many organizations are opting for listening as a way to gain insights rather than trying to secure dollars for research. There are some very important differences, so you need both....
Marketing Operations (MarketingOps), is the vital backbone function within Marketing. Its efforts are essential, but often go unsung. Typically the processes, systems, tools and skills necessary to link Marketing to...
Although most marketers create marketing plans, all too often these plans end up “sitting on a shelf collecting dust.” Your marketing plan should be guiding you and your team’s daily...
Got Business Acumen? Business acumen reflects your ability to assimilate information from many different sources in order to make good business decisions quickly and to devise appropriate strategies. Marketers who...
Organizations are adopting agility best practices as a way to respond faster to changes in the internal and external environment in productive and cost-effective ways without losing momentum. An article...