Kurt Shaver Articles by: Kurt Shaver

How to use LinkedIn’s People You May Know tool​

How to use LinkedIn’s People You May Know tool​
At last count there were over 364 million members on LinkedIn. How many of them are in your network? It doesn’t actually matter how many people are in your network today because out of those 364 million others there are bound to be more you should get to know. Read more ›

Results of Kurt Shaver’s “Old School” Social Selling Experiment

Results of Kurt Shaver’s “Old School” Social Selling Experiment
By December 19, 2014 Sales, Social Media, Social Selling

A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like:

  • A promotion
  • A new job
  • A move
  • A mentioned in the news
  • A birthday Read more ›

Don’t Be a Fantasy Social Seller

Don’t Be a Fantasy Social Seller

Professional football is one of the most popular sports in the world. Over the past few years, a related interest has arisen – Fantasy Football. Fantasy Football is based on individual player stats, not a team’s Won-Loss record. The difference provides some insights into how people approach Social Selling differently. Read more ›

Training Sales Managers on Social Selling

Training Sales Managers on Social Selling

As LinkedIn and related apps continue to grow in popularity, many B2B companies are starting to train their sales teams on Social Selling skills. Read more ›

5 Warning Signs That Your Social Selling Consultant is a Fake

5 Warning Signs That Your Social Selling Consultant is a Fake
By August 7, 2014 Sales, Social Selling

As a courtesy, a client just forwarded me an email that he received from the CEO of a LinkedIn consulting company. The sender described how his company “specialized in measurable LinkedIn Client & Talent Acquisition Campaigns”. After describing how his company could drive thousands of lead for my client, the consultant ended his pitch with “If this isn’t for you, please just let me know, but do feel free to connect with me on LinkedIn either way.”  Read more ›

6 Ways to Leverage Social Media for Small Business

6 Ways to Leverage Social Media for Small Business

You’re a small business with an even smaller advertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who.   Read more ›