Articles by: Kristina of Nimble

Find out how Skyline Boston nurtures customers with Nimble

Find out how Skyline Boston nurtures customers with Nimble
By March 8, 2012 Case Studies

Skyline Boston and Nimble case studySkyline Boston is a company that has been providing other organizations with tradeshow exhibit solutions for over twenty-five years.

Up until recently the Skyline Boston team had been using GoldMine CRM as their contact management solution. However, in 2012 they decided to finally make the switch to a cloud-hosted CRM.

Brian Butler at Skyline Boston says, “When we decided to upgrade [our CRM software] we began looking for a hosted solution that had a clean interface, wasn’t loaded down with a bunch of features we didn’t need and could be used by the whole team no matter what their technical skill level.”

After meeting with a local Nimble partner, Harvest Solutions, the Skyline team decided to adopt Nimble as their CRM of choice. With Nimble’s built-in social features, Skyline Boston is now closing social sales!

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5 Facebook updates you can use to increase engagement today!

5 Facebook updates you can use to increase engagement today!
By March 7, 2012 Customer Focus

Increasing your engagement on Facebook is all about creating content that is easily consumable and highly relevant to your community. Before I jump into the five types of Facebook updates that will increase your engagement, I want to run over the basics of EdgeRank.

The Basics of Facebook’s EdgeRank Algorithm:

Understanding how Facebook’s algorithm, Edgerank, works will help you increase exposure and engagement for your posts.

Edgerank is based on three tenants:

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Facebook Offers: Launch a Successful Offer Campaign

Facebook Offers: Launch a Successful Offer Campaign
By March 6, 2012 Customer Focus

Facebook has quietly announced a new feature called Offers which will replace check-in deals.  Facebook Offers are coupons a business can post to its wall. When someone claims an Offer he or she will receive an email that can be shown in-store to redeem a discount.

Offers are free for brands to create and free for consumers to redeem.

So far Offers have only be rolled out to select brands; however, it will soon be available to everyone so here’s the scoop!

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3 Ways to improve your marketing strategy with social media intelligence

3 Ways to improve your marketing strategy with social media intelligence
By March 5, 2012 Customer Focus

There is a ton of information on the web today about how to run a successful Facebook advertising campaign, how to get more clicks on Twitter and how to determine the ROI of your social media efforts.

Today I want to change the direction of the conversation and talk about the consumer intelligence you’re gathering from those social engagements. There are clear-cut ways to use this intelligence to optimize your overall marketing strategy.

Here are three ways to get started:

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Introducing Richard, Director of EMEA

Introducing Richard, Director of EMEA
By January 31, 2012 Customer Focus

Richard Young, Director of EMEA at Nimble CRMWho: Richard Young

Role: Director of EMEA

How you might know him: Richard was previously the Technical Director of AVG, the UK distributor of GoldMine. He was also the EMEA CRM manager for BMC software.

Contact: richard@nimble.com, @richard_y

About Richard:

I’ve been involved in the CRM industry for the past 16 years and I have to say it’s been quite a ride.   I meet Jon Ferrara, founder of GoldMine Software, back in 1996 whilst the Technical Director at AVG (the then UK distributor of GoldMine).  This was the early days of CRM so in those days we called it SFA, something that I still believe needs to be at the center of any CRM system today.   Back then GoldMine was the market leader, innovating the work place and winning award after award.   It was a real buzz being at the forefront of something that pioneered and established CRM and changed the way we do business today.

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Introducing Jason, Director of Product

Introducing Jason, Director of Product
By January 23, 2012 Customer Focus

Jason McDowall, director of product at Nimble

Who: Jason McDowall

Role: Director of Product

How you might know him: Director of Product for the mobile team at Salesforce, built the Salesforce Chatter Mobile app

Contact: @mcdowall, jason@nimble.com

About Jason:

I’m coming to Nimble from Salesforce.com, where I was a director of product for the mobile team.  There I was able to work with a talented team and earned recognition for building the award-winning Chatter Mobile application, which was selected by Apple as a top business app for 2011.  We’ve also won 2010 and 2011 Codie awards for our mobile apps and helped Salesforce elevate the influence of mobile enterprise software.

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