Kristen Geil Articles by: Kristen Geil

How to Drive E-commerce Sales Without Discounting

How to Drive E-commerce Sales Without Discounting

Your e-commerce business needs a boost in sales, and fast. What’s your first thought? If you’re like most e-retailers, you probably think to offer a discount; after all, nearly 127 million U.S. adults are projected to redeem online coupons in 2016, and several of your competitors probably offer discounts (in fact, last Thanksgiving, nearly 2/3 of the top 1,000 e-retailers offered discounts). Read more ›

The Why Behind Cross-Device Customer Journey Mapping

The Why Behind Cross-Device Customer Journey Mapping
By July 10, 2015 Marketing

With the amount of technology we have at our fingertips today, it becomes harder and harder to track how a customer ended up buying your product. Sure, a customer may end up purchasing online, but maybe they first saw your product advertised on television, or they visited your retail location and ended up deciding to buy online because of free shipping. One telling fact: only 2% of customers buy on their first visit to a website. Read more ›

How Behavioral Psychology Can Boost Conversions

How Behavioral Psychology Can Boost Conversions

When it comes to planning your ecommerce site’s web design, you’re probably focused on your color scheme, your brand’s message, and making sure your products are easy to find- definitely not behavioral psychology principles. But actually, using behavioral psychology (the study of how people make choices) when designing your website can increase your conversions. Behavioral psychology principles can help “nudge” your visitors towards your desired conversions. Here’s how. Read more ›

Guide to Digital Marketing Conferences for 2015

Guide to Digital Marketing Conferences for 2015

Digital marketing is constantly changing, and in such a fast-paced field, one of the best ways to keep up with the latest techniques is by reaching out to other digital marketers and learning straight from them. There’s no better place to learn from fellow industry experts than at a digital marketing conference; you can combine attending informational seminars with networking with other digital marketers. Plus, you also get to explore a new city and enjoy a few happy hours. It’s a win-win situation. Read more ›

How to Create Seasonal Content- Without Being Cheesy

How to Create Seasonal Content- Without Being Cheesy

Death, taxes, and… pumpkin spice lattes? Yes, some things really are certain in life, and seasonal trends are some of them.

As the weather gets colder and holiday decorations start to spring up around town, many companies take seasonal trends into consideration when planning their digital marketing strategy. After all, paying attention to seasonal trends can help you capture buyers’ attention in fun, creative ways that may be a little outside of what you normally do. Read more ›

Three Ways to Measure Social Engagement that Aren’t Likes or Retweets

Three Ways to Measure Social Engagement that Aren’t Likes or Retweets
By August 27, 2014 Social Media, Social Selling

On the surface, social media metrics are pretty straightforward. Click the thumbs-up icon if you “like” something, hit “retweet” if you want your followers to see something particularly interesting, tap the heart icon if you see an Instagram photo that’s particularly gorgeous. Read more ›