Kevin Turner Articles by: Kevin Turner

Gaining CRM User Adoption

Gaining CRM User Adoption
By September 15, 2017 CRM

You have picked the right CRM for your team and the battle is won! Or is it not? The fact is, the hardest and most critical part of a successful CRM initiative is getting your team to actually use your application and to leverage your CRM effectively and strategically. The importance of the onboarding process cannot be underestimated because if you don’t train your employees correctly, the chances are that the system won’t be used the way you intended it to be, data quality will be poor, and your employees will lose interest. The key reason why CRMs fail is due to lack of use, which results in bad data, says industry pioneer and Nimble CEO Jon Ferrara. Read more ›