Justin Park Articles by: Justin Park

5 Underrated Types of Business Videos

5 Underrated Types of Business Videos
By October 24, 2013 Social Selling

In the world of corporate marketing, content is king, but video is his crown. The sheer amount of data that validates video as the best marketing tool of the 21st century doesn’t even bear repeating. If you’re not making video, you’re not marketing.

But what types of video should you be making? These days, business videos range from 6-second promotional Vines to 2-minute product demos and include everything in between. Are all types of business video equally important? No. Obviously, a viral 15-second ad will do more for your brand than even the most ingenious landing page video, but that’s besides the point. Read more ›