Julio Viskovich Articles by: Julio Viskovich

Using Nimble and HootSuite Together Amplifies the Power of Social Selling

Using Nimble and HootSuite Together Amplifies the Power of Social Selling
By March 21, 2013 Nimble Tips

Seventy-nine percent (79%) of sales reps who incorporated social selling achieved their quota over the last calendar or fiscal year compared to 43% of the Industry Average. Right out of the gate let’s consider a few more things:

  • 5% of B2B purchasing is influenced by social.
  • 57% of buying decisions are made before the rep gets involved
  • 97% of the time cold calls do not work, down every year since 2010

No matter if you are focused on B2B or B2C audiences, a social communications strategy for your sales force is essential. That is not to say that giving your sales team access to social channels will immediately result in increased sales, but a carefully planned approach to day-to-day use of social media will help build toward a trusted advisor role and set you apart from the rest. Read more ›