Judi Samuels Articles by: Judi Samuels

Brands Have No Borders

Brands Have No Borders
By July 26, 2013 Social Media

“What happens in Vegas stays in Vegas”… oh really! I would like to offer to the court (of social judgment):

  • Exhibit A – A sweet, but rambunctious young man by the name of Harry Mountbatten-Windsor who had the unfortunate incident of partying au naturel in a hotel in cherished Las Vegas.

  • Exhibit B – A rowdy pop icon by the name of Justin Beiber who did not pay his tab, and did not make good on his word with a skydiving business in Sin City.

The fact is, the hyper-digital, uber-connected world that we live in today has ensured that nothing stays where (or when) it happens. I make this point because it would appear to me that there are still brands today who just don’t seem as convinced about this as others. Read more ›

Does the CEO Dictate the Brand Experience?

Does the CEO Dictate the Brand Experience?
By July 12, 2013 Social Selling

In today’s world of hyper connectivity, authenticity, and transparency, a CEO certainly influences how consumers perceive the brand. But does that have any bearing on the value of the brand, or the potential value of the consumer relationship? Read more ›