Jonathan Catley Articles by: Jonathan Catley

Medicine and Social Media: Worktools for a Relationship in Progress

Medicine and Social Media: Worktools for a Relationship in Progress
By July 31, 2013 Social Media

As social media usage continues to expand beyond the personal realm, it’s not surprising that doctors are exploring its potential for enhancing their communication with patients. The business world’s increasing reliance on social media has naturally led physicians to consider whether it offers any advantages in improving care or strengthening their financial base. The American College of Physicians (ACP), the second-largest physicians’ group in the U.S., has given thought to the potential risks and benefits attached to doctors’ use of social media, and they have recently released a position paper detailing their recommendations. Read more ›

Time To Turn Your Sales Team Social?

Time To Turn Your Sales Team Social?
By May 23, 2013 Social Selling

In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process are 79% more likely to attain their quota than those who don’t use social selling in their sales process (15%). The study also cites that the industry average of reps who hit their goal is only 43%.

Recently, Lattice Engines sponsored a study done by CSO Insights in which they looked at Sales Performance Optimization: Sales Strategy and Key Trends Analysis. In the report, they discover that less than two-thirds of sales reps hit their own quota last year and only 57% of companies reached their targets for revenue. One of the key findings is that sales reps spend 20% of their time doing qualifying research (approximately 1 full day out of the work week). Read more ›