Jennifer Agustin Articles by: Jennifer Agustin

Three Ways to Use Display Ads to Boost Brand Value in the B2B Buying Process

Three Ways to Use Display Ads to Boost Brand Value in the B2B Buying Process
By June 18, 2013 Small Business

For marketers, never before has the B2B buying process been more unpredictable—or as full of opportunity—as it is today. According to Forrester analyst Lori Wizdo, “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.” Read more ›