Jeff Weinberger Articles by: Jeff Weinberger

Please Stop Collaborating with Me!

Please Stop Collaborating with Me!

Collaboration is all the rage in the business world these days — you can’t go more than a few minutes in any business conversation, journal, site, blog or anywhere else without the word coming up. And there’s no doubt that improved collaboration (often enabled by technology) has led to leaps and bounds in productivity.   Read more ›

Evolution: Demographics, Personas and the Relationship Graph

Evolution: Demographics, Personas and the Relationship Graph
By February 5, 2014 Social Selling

The “Social Graph” is all the rage in the social world. Ever since Facebook launched Graph Search in 2013 and the launch of OpenSocial in 2010, we’ve been talking about interesting and useful ways to use this new form of search and the data it can provide. We’re not there yet, but with the growing popularity of graph databases, the ideas behind the Social Graph are about to become very useful to sales and marketing teams. Read more ›

Build Paths, Not Walls: Three Steps to Make it Easier for Your Prospects to Buy

Build Paths, Not Walls: Three Steps to Make it Easier for Your Prospects to Buy
By September 4, 2013 Social Selling

I sat in a conference session about building IT systems to ensure HIPAA compliance (which is all about medical insurance, in case you’re not familiar with HIPAA) and kept hearing pundits offer advice about how to prevent users of these systems from doing things that are unauthorized and outside the rules. It gave me flashbacks to conversations with my own insurance company and all the nightmarish moments having representatives tell me, “Our systems won’t allow me to do that.” (I’m betting you’ve been there.) Read more ›