Gerry Moran Articles by: Gerry Moran

Are You Focusing On The Buyer’s Journey or the Selling Process?

Are You Focusing On The Buyer’s Journey or the Selling Process?

The buyer’s journey and the selling process terms are often confused.

However, the sales process focuses on how to push the customer to get them to buy from you.

While the buyer’s journey presents the client’s questions and needs that need to be answered and met. They need content and contacts to help them through their journey – at their own pace. Read more ›

8 Ways Social Recruiters Use Social Media To Find Your Personal Brand

8 Ways Social Recruiters Use Social Media To Find Your Personal Brand

Do headhunters find your background and value appealing? Or, is your head in the sand with your personal brand?

If you grew up when televisions were black and white, you probably saw many Tarzanepisodes where he was saving a jungle visitor from lions, tigers and … headhunters. Read more ›

What Do You Need To Achieve Twitter Success?

What Do You Need To Achieve Twitter Success?

Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Read more ›

With Great LinkedIn Power Comes Great Social Selling Responsibility

With Great LinkedIn Power Comes Great Social Selling Responsibility
By July 18, 2014 Marketing, Sales, Social Selling

LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should.   Read more ›

Are You Teaching Customers to Buy from You?

Are You Teaching Customers to Buy from You?
By June 16, 2014 Social Selling

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if you don’t act like the tenacious and famous car salesman, Cal Worthington?   Read more ›