Evy Wilkins Articles by: Evy Wilkins

Three Ways Listening to Influencers Helps You Sell

Three Ways Listening to Influencers Helps You Sell
By August 21, 2013 Social Selling

I like the way Michael Brenner describes “social selling”. He says (paraphrasing) it’s about sales people building a strong personal brand and helping social buyers become customers via content and exchanges.

To bring social into your selling process though, you need to create a few foundational elements. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers.

Your goal will be to establish and nurture a strong personal brand and sleuth out the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in (expect 3 to 6 months…), you’ll be in a strategic position that is very difficult to unseat. Read more ›