Danielle MacInnis Articles by: Danielle MacInnis

Synchronize Your Touchpoints or Lose Your Buyers

Synchronize Your Touchpoints or Lose Your Buyers
By October 21, 2013 Strategies 101

It is not sufficient to try one tactic and expect a campaign to work well. It usually takes a number of touchpoints for a customer to be nurtured, trust you, and try what you have to offer. It is not like we want to get married on the first date, is it? Well, rarely anyway, and buying something whether it is health insurance, or a new chair, is no different. Today, the conversation — with our customers and prospects –never ends. Read more ›