Cory Andrichuk Articles by: Cory Andrichuk

For Travel Agents: Creating a Transcendent Customer Experience

For Travel Agents: Creating a Transcendent Customer Experience
By September 26, 2013 Social Selling

As a business coach who wears many entrepreneurial hats, I am passionate about buying experiences — primarily through the eyes of a customer.  I spend a lot of time coaching others that consumers are not just interested in a good deal, a fair price, a discount.  Of course price is taken into consideration, but wouldn’t you agree that people also buy because:

  • they have a need
  • it’s convenient
  • they are emotionally attached
  • there is perceived value
  • they appreciate expert advice (product knowledge)
  • they believe in the person helping them
  • they have confidence in the brand (dare I say loyalty!)
  • they trust, like, and are familiar (thank-you Dale Carnegie),
  • they want a ongoing relationship Read more ›

Social Media and the Travel Agent: Small Steps Yield Big Results

Social Media and the Travel Agent: Small Steps Yield Big Results
By July 9, 2013 Social Media

As a business coach who specializes in working with independent travel professionals, I like to make the complex simple and help travel agents see how small changes can sometimes generate big results.

A small change I focus on these days is helping travel agents see the importance of HOW they think about business social media and their relationships with their customers.  My work is cut out for me, as many travel professionals are finding it hard to understand and adapt to the new social landscape. Read more ›