Brian Vellmure Articles by: Brian Vellmure

How the Digitization of Everything is forcing CMOs and CIOs to evolve

How the Digitization of Everything is forcing CMOs and CIOs to evolve

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve.   Read more ›

Brian Vellmure: And Then There Was One

Brian Vellmure: And Then There Was One
By May 30, 2013 Customer Focus

And then there was one.

From a competitive standpoint, this phrase conjures up images of one champion left among the many fallen. One champion bold enough, strong enough, and resilient enough to outlast everyone else.

The immortal words of Hall of Fame Green Bay Packers coach Vince Lombardi come to mind:

“I firmly believe that any man’s finest hour — his greatest fulfillment to all he holds dear — is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious.Read more ›