Bob Apollo Articles by: Bob Apollo

Social Media: A Team Effort Between Marketing and Sales

Social Media: A Team Effort Between Marketing and Sales
By January 30, 2013 Social Selling

Surveys of B2B marketing budgets consistently show that a higher percentage of marketing resources are being invested in content development and social media than ever before. But business social media is too important to be left to the marketing department alone—it needs to be a team effort between marketing, sales and other customer-facing employees.

In addition to the obvious advice to make all of your invaluable content social-media friendly and easily shareable, I’d like to suggest 7 simple steps that could help the whole organization to come together to fully realize the potential of business social media. Read more ›