Barry Dalton Articles by: Barry Dalton

Why Are Healthcare Providers & Pharma in Social Limbo?

Why Are Healthcare Providers & Pharma in Social Limbo?
By September 9, 2013 Social Media

For the purpose of kicking things off, if we define healthcare at its core as the relationship between the healthcare provider and the patient, there aren’t too many things in this world that are more personal.  Whether the context is one’s life-altering battle with a serious disease like cancer, heart failure, or diabetes, or a trip to the ER to patch you up from a slip on some ice, healthcare is, by definition, emotional, personal and social.

So as I’ve witnessed healthcare providers and life science manufacturers struggle with social business over the past couple of years, I’m left to wonder about the general trepidation.  Of course I’m acutely aware of the risks and liabilities that come into play when these personal, emotional relationships enter the public, digital domain.  But there are already well-established limitations and regulations in place under legislation such as the Health Insurance Portability and Accountability Act (HIPAA), the Health Information Technology for Economic and Clinical Health (HITECH) Act.  There has no doubt been progress over the last 24 months by providers and manufacturers.  But, they are still years behind patients in their ability to engage socially online. Read more ›