Barbara Weaver Smith Articles by: Barbara Weaver Smith

Thought Leadership Through Curation

Thought Leadership Through Curation
By May 22, 2014 Social Selling

Guess what: You can be an online thought leader without producing your own content.

Many small and medium-sized businesses do not have the staff, the time, or the external resources to actually develop the kinds of materials that can mark them as industry “thought leaders.” They have more mission critical things to do than to write white papers, post new blog content several times a week, or maintain a reference library of original documents in their field. It’s highly possible that you are a leader in that kind of a company.   Read more ›

Whale Hunting with Nimble

Whale Hunting with Nimble
By March 5, 2014 Nimble Tips

Nimble has been making life easier for The Whale Hunters. But as I talk to other sales trainers and consultants as well as other business owners, I keep discovering that they are not using the best whale hunting feature: DEALS! Read more ›

Social Selling: Connecting Is IN & Cold Calling Is OUT

Social Selling: Connecting Is IN & Cold Calling Is OUT
By February 6, 2014 Social Selling

E.M. Forster, in his 1910 novel Howard’s End:  “Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer.”

As founder and author of The Whale Hunters Process, I believe passionately in the power of the connection. Therefore  I am decidedly against cold calls for big deals with big customers. Oh, there’s nothing wrong with your inside sales team dialing for dollars for small sales or managing repeat sales with consistent buyers. Read more ›

4 Simple Secrets of B2B Social Selling

4 Simple Secrets of B2B Social Selling
By January 6, 2014 Social Selling

Editor’s Note: I am pleased to tell you that Barbara Weaver Smith, founder of The Whale Hunters, will be writing for Nimble on a monthly basis. She is also a proud member of the legendary Sales Shebang — a group of B2B women sales & marketing experts: speakers, authors, consultants, trainers, & bloggers. Barbara’s expertise is welcome!

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