Andrew Dymski Articles by: Andrew Dymski

3 Keys for Connecting with the Self-Directed Buyer

3 Keys for Connecting with the Self-Directed Buyer
By February 3, 2014 Social Selling

 

The way that consumers arrive at a purchasing decision has changed. For the first time in history, the buyer holds all of the cards. They have the power to conduct their own research, explore their options, and build perceptions – and all that happens before they even speak with a supplier or sales person. Since the decision making process has changed, B2B marketing and sales departments need to change or they’ll be left in the dust.

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